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Khloe Kardashian photo update – Star hits back at unedited bikini picture leak with new topless snap and denies surgery

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MORE FROM PR EXPERT ROB COOPER

“Frustratingly for Khloe, by trying to have the unedited bikini shot removed from the internet she has created something called the ‘Streisand effect.’ This is when a person tries to remove or suppress images online, but by doing so they create more unwanted attention which then heightens the publicity for the image.”

He then explained that the mom of one’s mistake happened when she justified “to herself that heavily editing your images on social media is no different to when images are airbrushed on the covers of magazines.”

“However, it is different, because she’s managed to amass 136 million followers on her Instagram. Many of these are fans who follow her life on social media believing they are getting a behind-the-scenes glimpse – when in reality they are being presented with a cleverly crafted image.”

He continued: “Khloe will without doubt lose fans over this, not because they disapprove of the image in the slightest, but because they feel they have been lied to, and it’s that they will dislike and will be damaging to her brand

“It’s very hard to justify using heavily edited images when fronting shows such as Revenge Body when it comes to light that the body you claim to have… you actually don’t.

“It’s also very difficult to justify having a jean brand like Good American which uses the phrases ‘All bodies, All sizes, No compromises’ and ‘Representing Body Acceptance’ when its own ambassador is altering her image, which gives the impression that she doesn’t fully accept her own body.”

Rob added: “This is likely to lose Khloe millions in future endorsement revenue. A celebrity’s online subscribers are people who emotionally invested into them as a person, but once they stop becoming emotionally invested subscribers they simply become viewers, who are not as prone to buy into products and therefore the celebrity’s selling power plummets.

“Personally, I would love to see Khloe really own this opportunity. She should have the unedited image blown up onto a billboard for Good American, embrace the moment and apologise to fans for misleading them.

“Fans are always happy to forgive a mistake, but what they won’t do is forgive an ongoing lie.”



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